St Valentines Day

Valentine's Day in France.

The origins of Saint Valentine’s Day are unclear. Ancient Rome celebrated the 14^th February as a day of worship to the god Juno, and there are three different Saint Valentines in the Catholic Church. Tradition states that people began to notice that birds began their mating rituals half way through the second month of the year and so the 14^th was designated as a day for exchanging love letters and tokens of esteem.

As you would expect from a country whose capital city is so strongly associated with romance, Valentine’s day has throughout history played a part in the love lives of the French. A former Valentine’s Day custom, which was officially banned, was that of ‘la loterie d’amour’, translated as ‘lottery of love’. Single people, both young and old, would go into their houses, (the houses all facing in on each other during this period), and call out until they were paired off with each other. However, if the gentleman was displeased with his ‘prize’ he would simply abandon her, hoping for better luck next time! Those women abandoned by their suitors would build a large bonfire and burn images of their men, cursing and abusing them as the flames burnt. However, due to fears of public disorder the government issued a decree banning the practice.

The origins of the first Valentine cards to be sent also have a French connection: the first known ‘carte d'amitié’, was believed to have been sent in 1415 by the Duke of Orleans who was imprisoned in the Tower of London following the Battle of Agincourt, to his wife.

The village of Saint Valentin, situated in the central department of Indre was traditionally a place of pilgrimage. Nowadays the village holds a number of fêtes to celebrate its association with this patron saint, where people can renew their marriage vows.

Today St Valentine's Day is celebrated in France in much the same way as in the UK where it is an opportunity to exchange cards, flowers, chocolates and other gifts. It has a similar commercial feel also as retailers will stock up on these traditional gifts and cards, and hearts and roses will be the order of the day in shop windows and displays.